Flipside: Self- Promotion


Packaging, Photography, Product Design



GRAPHIS NEW TALENT ANNUAL 2021—GOLD AWARD

The Challenge


In this project, each student decides on a problem appropriate to our own career goals to address. It begins with goal setting, research, and creative brief before finally designing and producing a piece to meet that challenge. The primary aim was to produce an artifact outside of a portfolio or website that can promote my work.


The Solution


A record/vinyl set was decided as an ideal medium to showcase my personality alongside my passion for music and crafting physical pieces. I decided on the name “Flipside” as a metaphor to my design process: approaching projects from a unique and unexpected perspective. 






Flipside—Record Covers


It begins with the record cover: a seemingly simple title made of physical materials and photographed. Held one way the typography reads "flip"; but rotate it 180 degrees and it reads as "side". The selection of the materials used to create this photograph derived from phrases that reference flipping objects—flipping a coin or flip a lid.




Front Cover

Back Cover



Typographic Photographs—Record Sleeve


The concept of thinking of things from a different angle carries through with the inner sleeve. A grid of photographed constructed forms spell out "On the flip side, unexpected things happen". Each word is constructed out of materials that can be "flipped"—tables, burgers, and more.








Left: Cover | Right: Record Sleeve



Jammin’ & Flipping the Coin—The Record


Finally, the laser-cut and etched acrylic record nestled inside links to a custom playlist and holds a coin with a portrait of me overlaid.



Side A








Side B
Playlist